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Combining the brand's science-driven innovation with the sisters' signature wit, the partnership highlights how confidence starts with smooth, healthy skin, per the brand.
April 30, 2025
By: Lianna Albrizio
Dermalogica is celebrating the “barley famous, always smooth” attributes of its Daily Microfoliant with Sara and Erin Foster.
Combining Dermalogica’s science-driven innovation with the sisters’ signature wit, the partnership highlights how confidence starts with smooth, healthy skin, per the brand.
“If you do not have the right exfoliator, nothing else you put on your skin after matters,” said Erin & Sara Foster. “Finding the right exfoliators for sensitive skin is also difficult – Daily Microfoliant is gentle and gets the job done. We really trust Dermalogica because it’s a legacy brand that doesn’t follow or chase trends, they set the standard.”
Considered Dermalogica’s “hero” product, Daily Microfoliant, delivers award-winning, clinically proven results with its gentle, yet powerful rice-based exfoliating formula.
The brand’s top-selling SKU removes dulling surface debris and evens skin tone to reveal brighter, smoother skin and gentle enough for daily use.
With 100% of users reporting smoother, softer skin after one use, the campaign encourages consumers to embrace their most radiant, confident selves—whether they’re barely famous or just seeking expert skincare.
Dermalogica’s “Barely Famous, Always Smooth” campaign is set to launch this month on social media.
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